The motivation to purchase a product is different for everyone. However, there are a few key principles in common for most purchases that I like to incorporate into all my retail product designs: quality, product features, convenience, aesthetics, innovation, and sustainability. Ultimately, understanding the customer base is vitally important when designing in retail environments. Whether it’s individual product packaging or complete storefront displays with interactive functionality, I’m driven by these principles. Take a look at a few examples of my work.